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Are you talking about business or trophies in your new business efforts?
In a recent article from MarketingProfs, the author offered "Nine Key Things To Look For in an Agency Partner". The article was well-written with some good advice to clients who are in, or will soon...
View ArticleAre you asking yourself the right questions to grow your business?
Last night, I heard an interesting talk from Lars Wulff, CEO of Mud Bay, a very successful regional pet store retailer. Lars told us the story of how he and his sister have led the growth of their...
View ArticleDo You Know Enough About Our Client’s Business To Provide Insights And...
While sorting through and cleaning up some old files, I ran across this email that I sent to my staff a few years ago. The purpose was to inspire them to provide better service and better...
View ArticleSix Tips for Building a Better New Business Prospect List
Interestingly, I have gotten two calls in the past week from agencies asking for advice on prospecting. Both are facing similar situations of being a smaller niche player within a larger organization,...
View ArticleContent Without A Solid Strategy is Just "Stuff"
I've just been reading the April 2014 issue of Chief Content Officer magazine, and this month's editorial from editor, Joe Pulizzi, struck me as something important for agencies to consider when...
View ArticleTHE EIGHT DUMBEST MISTAKES AGENCIES MAKE IN NEW BUSINESS
For over 30 years, I’ve been directly involved in new business development for advertisingagencies on a national, regional and local level. So I’ve learned a few “tricks of the trade”over the years,...
View ArticleIn today's multi-channel marketing world, branding basics have not changed
Today's digital marketplace has more channels, but smart marketers know that the basics of branding have not changed. So here is a quick reminder of some of those basics to remember.1. Building a...
View ArticleFrom CRM to CEM : The Importance of Customer Experience Management
In today’s competitive marketplace, managing customer relationships is critical to a company’s profitability and long-term success. To become more customer-focused, sales managers, IT professionals,...
View ArticleHow to target high-value sources of growth
This post is the first of a series that will address the biggest problems that marketers face today (as identified by AMA). The purpose is to make you think . . . and hopefully help you address these...
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How to Define the Role of Marketing in the Firm and the C-Suite
This post is the second in a series that will address the biggest problems that marketers face today (as identified by AMA). The purpose is to make you think . . . and hopefully help you address these...
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How to ensure proper digital transformation in your company
Forbes Magazine predicts that a complete digital transformation will become the key strategic thrust for most CEOs in the future. But what is “digital transformation”? The term has been used to...
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My Take on Building A Better Content Marketing Strategy
Building a content marketing strategy can be a lot like building a house of cards. You start with a goal and, hopefully, a plan. Then, each card must be carefully positioned and placed for a house to...
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Five ways to gain insights, not just information, to shape your marketing...
When addressing the issue of customer insight, many marketers have felt that the answer lies in one direction - Big Data. There is no question that data is important, but it's what you do with the...
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AMAPS Luncheon on Branding Demonstrates How Brands Must Evolve to Maintain...
If you missed the AMA Puget Sound October luncheon, you missed a thoughtful look at how branding has changed and must continue to change in today’s digital age. You also missed a chance to learn how...
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