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Social Search is the new SEO buzzword.
Facebook has just announced they have over 700 million users, and this makes them significantly larger than Google as the most popular site in the United States. Google search is now estimated at 250...
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Circling the wagons. Can Google+ out-connect Facebook?
The Google vs. Facebook battle just got a little hotter. Google Executive Chairman Eric Schmidt has announced the introduction of Google+, their newest (and hopefully better than Buzz or Orkut) foray...
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Harry Potter - Brand Wizard?
I've been thinking a lot about the Harry Potter phenomenon lately. I continue to be impressed with the branding strategy and the marketing tactics that have been used to sell this "brand" to such a...
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Help Your Clients Define What Business They Are In.
I just read an interesting article in the latest issue of Marketing Management that reminded me of the importance of knowing what business a company is really in. Looking at a prospect's business from...
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Latest Pew study shows 59% of smartphone users access social networking...
.The Pew Research Center's Internet & American Life Project - 2011 Spring Tracking Survey confirms that smartphones continue to capture our imagination and our usage.And if your company isn’t...
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A New Perspective on Building Brand Loyalty
One of my must-read blogs each week is Aaker on Brands, and this week's post offers some interesting new thoughts on building brand loyalty. The post is titled "Does Brand Love Really Exist", and...
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Give your prospects new insights on their business to grow your business.
.Now, more than ever, clients are looking for help. Many are confused about how to build and maintain customer loyalty.They are unsure of how to use all of the new digital marketing tools now available...
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Can you hear me now? Highlights from the 2011 Mobile Consumer Report
If you company or clients have been slow about exploring mobile marketing, it’s time to wake up and smell the coffee.According to a new report from Experian Simmons, almost 1 in 3 cell phone owners...
View ArticleCreator vs. Curator - Is this the future of the agency business?
I just read that Tim Williams has hooked up with 4-A's to offer a webinar entitled "Co-Creation and the Future of Agencies: Your Agency’s New Role as “Curator,” Not Just Creator"When I first saw the...
View ArticleLooking Ahead - Keep Your Clients and Prospects in Touch with Tomorrow
If you have been reading my blog for awhile, you know that one of my strongest beliefs is that an agency should be more than just a "creater of ads". They must help their clients build a bridge...
View ArticleDon't let your branding strategy get lost in the digital shuffle.
What's happened to branding in the digital marketing era?It seems like 99 out of 100 posts/articles/reports these days are focused on social media or some other tactical tool that is the next big thing...
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Are your clients thinking about how technology is affecting consumer behavior?
Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, has written an excellent post on Consumer 2.0: How brands and retailers must anticipate the shopper behavioral shift in...
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Does your client have a "Genius Bar"?
David Asker's latest blog highlights the success of the Apple Genius Bar and what has made it such a big hit with visitors to the Apple Store.As a quick reminder, the Genius Bar provides technical...
View ArticleDoes the agency that "wants it more" win?
I just watched an interesting discussion on ESPN between Mark Cuban and Skip Bayless, where Mark told Skip that his statement that Miami wanted the NBA Championship more than OKC was "horses*#t" and...
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Have you "mobilized" your clients?
Or for that matter, have you "mobilized" your own brand by optimizing your site for mobile viewing?I continue to be dumbfounded by the number of agencies that have not optimized their site for mobile....
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Who is responsible for new business at your agency?
If you didn't answer everyone, you are missing an important opportunity for growth.One of the first things I tell my agency clients is that everyone in the company should be responsible for new...
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Understanding the changing client.
There's no question that client attitudes towards agencies have changed over the years. We've gone from being a trusted partner and business confidante to a vendor of ads or specialty services for many...
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Forrester Study Shows How Social Media Is Changing Brand Building
A 2012 study by Forrester offers agency management a new tool to consider when advising your clients on when, where and how to use social media. Their conclusion: social engagement is a necessary...
View ArticleWhite Papers can be a great agency new business tool
One of the biggest challenges for agencies is to differentiate themselves as an authority in a certain area. Blogging and Twitter can be helpful in this area, but for my money a well-written white...
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Why Most Presentations Fail
In the July/August issue of Inc, columnist Geoffrey James lists "Three Reasons Most Presentations Fail". His big three reasons are:Too much information about you, and not enough about what your...
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