Looking Ahead - Keep Your Clients and Prospects in Touch with Tomorrow
If you have been reading my blog for awhile, you know that one of my strongest beliefs is that an agency should be more than just a "creater of ads". They must help their clients build a bridge...
View ArticleDon't let your branding strategy get lost in the digital shuffle.
What's happened to branding in the digital marketing era?It seems like 99 out of 100 posts/articles/reports these days are focused on social media or some other tactical tool that is the next big thing...
View ArticleClik here to view.
Are your clients thinking about how technology is affecting consumer behavior?
Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, has written an excellent post on Consumer 2.0: How brands and retailers must anticipate the shopper behavioral shift in...
View ArticleClik here to view.
Does your client have a "Genius Bar"?
David Asker's latest blog highlights the success of the Apple Genius Bar and what has made it such a big hit with visitors to the Apple Store.As a quick reminder, the Genius Bar provides technical...
View ArticleDoes the agency that "wants it more" win?
I just watched an interesting discussion on ESPN between Mark Cuban and Skip Bayless, where Mark told Skip that his statement that Miami wanted the NBA Championship more than OKC was "horses*#t" and...
View ArticleClik here to view.
Have you "mobilized" your clients?
Or for that matter, have you "mobilized" your own brand by optimizing your site for mobile viewing?I continue to be dumbfounded by the number of agencies that have not optimized their site for mobile....
View ArticleClik here to view.
Who is responsible for new business at your agency?
If you didn't answer everyone, you are missing an important opportunity for growth.One of the first things I tell my agency clients is that everyone in the company should be responsible for new...
View ArticleClik here to view.
Understanding the changing client.
There's no question that client attitudes towards agencies have changed over the years. We've gone from being a trusted partner and business confidante to a vendor of ads or specialty services for many...
View ArticleClik here to view.
Forrester Study Shows How Social Media Is Changing Brand Building
A 2012 study by Forrester offers agency management a new tool to consider when advising your clients on when, where and how to use social media. Their conclusion: social engagement is a necessary...
View ArticleWhite Papers can be a great agency new business tool
One of the biggest challenges for agencies is to differentiate themselves as an authority in a certain area. Blogging and Twitter can be helpful in this area, but for my money a well-written white...
View ArticleClik here to view.
Why Most Presentations Fail
In the July/August issue of Inc, columnist Geoffrey James lists "Three Reasons Most Presentations Fail". His big three reasons are:Too much information about you, and not enough about what your...
View ArticleClik here to view.
Are you talking about business or trophies in your new business efforts?
In a recent article from MarketingProfs, the author offered "Nine Key Things To Look For in an Agency Partner". The article was well-written with some good advice to clients who are in, or will soon...
View ArticleAre you asking yourself the right questions to grow your business?
Last night, I heard an interesting talk from Lars Wulff, CEO of Mud Bay, a very successful regional pet store retailer. Lars told us the story of how he and his sister have led the growth of their...
View ArticleDo You Know Enough About Our Client’s Business To Provide Insights And...
While sorting through and cleaning up some old files, I ran across this email that I sent to my staff a few years ago. The purpose was to inspire them to provide better service and better...
View ArticleSix Tips for Building a Better New Business Prospect List
Interestingly, I have gotten two calls in the past week from agencies asking for advice on prospecting. Both are facing similar situations of being a smaller niche player within a larger organization,...
View ArticleContent Without A Solid Strategy is Just "Stuff"
I've just been reading the April 2014 issue of Chief Content Officer magazine, and this month's editorial from editor, Joe Pulizzi, struck me as something important for agencies to consider when...
View ArticleTHE EIGHT DUMBEST MISTAKES AGENCIES MAKE IN NEW BUSINESS
For over 30 years, I’ve been directly involved in new business development for advertisingagencies on a national, regional and local level. So I’ve learned a few “tricks of the trade”over the years,...
View ArticleIn today's multi-channel marketing world, branding basics have not changed
Today's digital marketplace has more channels, but smart marketers know that the basics of branding have not changed. So here is a quick reminder of some of those basics to remember.1. Building a...
View ArticleFrom CRM to CEM : The Importance of Customer Experience Management
In today’s competitive marketplace, managing customer relationships is critical to a company’s profitability and long-term success. To become more customer-focused, sales managers, IT professionals,...
View ArticleHow to target high-value sources of growth
This post is the first of a series that will address the biggest problems that marketers face today (as identified by AMA). The purpose is to make you think . . . and hopefully help you address these...
View ArticleClik here to view.
How to Define the Role of Marketing in the Firm and the C-Suite
This post is the second in a series that will address the biggest problems that marketers face today (as identified by AMA). The purpose is to make you think . . . and hopefully help you address these...
View ArticleClik here to view.
How to ensure proper digital transformation in your company
Forbes Magazine predicts that a complete digital transformation will become the key strategic thrust for most CEOs in the future. But what is “digital transformation”? The term has been used to...
View ArticleClik here to view.
My Take on Building A Better Content Marketing Strategy
Building a content marketing strategy can be a lot like building a house of cards. You start with a goal and, hopefully, a plan. Then, each card must be carefully positioned and placed for a house to...
View ArticleClik here to view.
Five ways to gain insights, not just information, to shape your marketing...
When addressing the issue of customer insight, many marketers have felt that the answer lies in one direction - Big Data. There is no question that data is important, but it's what you do with the...
View ArticleClik here to view.
AMAPS Luncheon on Branding Demonstrates How Brands Must Evolve to Maintain...
If you missed the AMA Puget Sound October luncheon, you missed a thoughtful look at how branding has changed and must continue to change in today’s digital age. You also missed a chance to learn how...
View Article